Developed a powerful national brand dedicated to advancing systemic solutions for preventing and treating substance use disorder

• Led creative direction, marketing strategy, executive communications, media partnerships, and agency collaborations
• Negotiated with Google, YouTube, Facebook, Instagram and iHeart, securing $1.5M in pro bono ad credits annually
• Launched podcast with host Elizabeth Vargas
• Oversaw PSA campaign reaching tens of millions
• Directed fundraising, external relations, and business development
• Grew Spanish-language audience within and beyond the U.S.

Start With Connection PSA

Heart of the Matter podcast

Untreated & Unheard Paramount documentary

Led all digital marketing and strategy initiatives to advance the mission of curing Parkinson’s Disease

• Boosted annual giving revenue from $12M to $20M per year
• Directed a team of 25 marketing, technical, and analytics professionals to engage, grow and convert audiences for programmatic and fundraising goals
• Led full launch of the new website
• Orchestrated co-marketing campaigns, like “Back to the Future Day” with Nike
• Collaborated with the C-Suite and Board on workforce planning, investment strategies, and GDPR compliance

Nike campaign

Nike raffle

MJFF website

Championed accurate, impartial, and independent journalism as the top marketing executive at Reuters Media

• Led a dynamic global B2B marketing team adopting best content marketing practices across NYC and London
• Launched lead generation for products, achieving 400% ROI on corporate leads
• Represented Reuters at global news conferences

Reuters News & Media

Launched marketing advisory for start-ups, media companies, consumer brands and investors building new revenue streams

Clients: New York Media (nymag.com), Conde Nast, Goldman Sachs, Bain Consulting, Clear Channel, Ology Media, Schwinn, Cossette Communications, CapitalNewYork, MMB Media, GRG Mobile Solutions, Ida Makeup, howaboutwe.com, The Wharton School

Spearheaded strategic initiatives across Circulation and Advertising Sales departments.

• Advanced business for a 30-member real estate sales team delivering $150M in annual revenue
• Drove paid subscriptions in Direct Mail and Free Standing Insert channels, delivering 127% of order goal with $10.5M budget and 9-person team distributing 27M pieces
• Led Circulation in a collaboration with Microsoft to launch a mobile application
• Developed marketing plan for cross- & up-selling NYT merchandise across channels and through online store

Facilitated the growth of a start-up division from approximately 25 to 85 employees in three years

• Managed a diverse client base (Sprint PCS, Bank of America, Pfizer, and Target)
• Produced the department’s most profitable piece, with circulation of 8M and $1M in annual revenue
• Partnered with writers like Walter Isaacson to develop new content offerings for corporate clients